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De Vlasschuur Marketing

Spotted and sold! 

Spotted and sold! By the consumer who feels a connection with your product. Our marketers think in terms of the consumer and the shopper. We combine this with data insights so that the initial purchase is followed by repeat purchases.

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Kick-off brainstorm

How can marketing input benefit you? Where do you start and what are the results? In our kick-off brainstorm session, we enthusiastically and creatively focus on your current marketing issue. With a practical approach and immediate results. So that you yourself, or together with our marketers, can determine and implement your further marketing route.

Category marketing

You have a product you want to launch on the market. What place on the (digital) shelf do you fill, what supermarket formula suits you best, and what do you promise shoppers when they buy your product? These are some of the points we discuss so that together, we can determine a route which produces the best results. With knowledge of the category, the role of your product in that category and the value it adds for the supermarket.

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20230512 DeVlasschuur Kim Reuter Paars

"Everything starts with a good understanding of the brand, the shopper and the entrepreneur."

Kim Reuter, Marketing Director De Vlasschuur Marketing

Personal contact is key for us, so there’s always time for coffee!

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Trade marketing

We need to keep shoppers satisfied, ensuring they make repeat purchases after their first one. And a supermarket with whom we have a long-term relationship and create maximum sustainable growth in the category. To do this, we use trade marketing and activation, obviously with current market data and checkout scans.

Positioning in the market

You have a long and exciting list of product innovations. Where do you start and how do you market all those innovations in a logical assortment? One that reflects who you are as a brand or company. Strong positioning and an inspiring concept have the potential to go the distance. With practical support and input from our network of designers and copywriters, we help you take the next step.

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Partner in commercial potential

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