Spotted and sold! By the consumer who feels a connection with your product. Our marketers think in terms of the consumer and the shopper. We combine this with data insights so that the initial purchase is followed by repeat purchases.
How can marketing input benefit you? Where do you start and what are the results? In our kick-off brainstorm session, we enthusiastically and creatively focus on your current marketing issue. With a practical approach and immediate results. So that you yourself, or together with our marketers, can determine and implement your further marketing route.
You have a product you want to launch on the market. What place on the (digital) shelf do you fill, what supermarket formula suits you best, and what do you promise shoppers when they buy your product? These are some of the points we discuss so that together, we can determine a route which produces the best results. With knowledge of the category, the role of your product in that category and the value it adds for the supermarket.
"Everything starts with a good understanding of the brand, the shopper and the entrepreneur."
We need to keep shoppers satisfied, ensuring they make repeat purchases after their first one. And a supermarket with whom we have a long-term relationship and create maximum sustainable growth in the category. To do this, we use trade marketing and activation, obviously with current market data and checkout scans.
You have a long and exciting list of product innovations. Where do you start and how do you market all those innovations in a logical assortment? One that reflects who you are as a brand or company. Strong positioning and an inspiring concept have the potential to go the distance. With practical support and input from our network of designers and copywriters, we help you take the next step.