Partner in commercial potential

We harness the commercial potential of people, products and companies using our combined strengths: Sales, Marketing, Sales Training and Talent Development. On and off the shop floor. Always together, always aimed at achieving success for our client.

To us, success means everyone doing what they do well. The manufacturer who produces a good quality product with love and passion, an employee who optimally uses their skills, a retailer who is focused on promoting shop turnover, and a consumer who buys products they love. Wherever our team sees commercial potential, we connect these parties to fulfil it. Committed to our clients in the Netherlands, Belgium and Germany. In the required number of hours or days.

In 2001, Cees Moree started De Vlasschuur. Having helped promote family firms Hertog IJs and Klijn Noten via the supermarket floor, he was often asked: 'How do you do that?' That question motivated him to create a platform for food retail gems in the supermarket.